Sell Your Home with Our Proven
3-Phased Marketing Strategy
Attracting the highest possible value for your home requires strategic preparation, effective marketing, and expert knowledge of local market conditions. Our 3-phased approach ensures your home is positioned for success—maximizing visibility, buyer competition, and ultimately, your final sale price.
Phase 1: Compass Private Exclusive
Why Start Here?
- Make your listing available to 34,000 top agents and their millions of buyers before it goes public.
- Test aspirational pricing or validate a pricing strategy privately, without accumulating days on market.
- Begin generating early interest and buyer urgency.
- In some cases, you may receive an offer from a buyer willing to pay a premium for certainty and reduced competition.
If your home doesn’t sell as a Private Exclusive, we transition to the next step with valuable insights.
Phase 2: Compass Coming Soon
Publicly showcase your home on Compass.com—without MLS days on market ticking up.
- Gather engagement insights from agents and buyers interacting with your listing.
- Fine-tune your pricing strategy based on real-time market feedback.
- Improve Google rankings while increasing direct buyer inquiries.
- Maintain more control over your data—limiting how long your home’s details and photos remain online.
Armed with data and buyer demand, we strategically launch your home across all platforms.
Phase 3: Go Live on All Platforms
Your home officially hits the market—fully optimized for maximum impact.
- Listing goes active on MLS, Zillow, Realtor.com, and all major real estate sites.
- Benefit from pricing insights and early exposure gained in Phases 1 & 2.
- Drive competition and urgency among buyers, increasing your chances of achieving top dollar.
At this stage, days on market and price drop history become publicly visible—so launching at the right time and price is key!
Work With Us
Crossroads Collective looks forward to helping you maximize your home’s value and achieving a seamless selling experience.
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